To be a leader of sportswear manufacturer, create more values for sports brands

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Dec 10,2022



Hucai is a one-stop supplier for women's sportswear solutions for private labels in the USA, Australia and Canada. Next, I will tell you what Hucai will do in the face of the customer's really requirements based on the feedback from the Australian brand.


1. Brand story


WFF is an Australian sportswear brand, whose full name cannot be shown to you due to confidentiality. This brand is committed to developing women's tight bra and yoga pants, and their products are popular among fitness enthusiasts. In addition to various tight yoga bras and yoga pants, WFF has expanded the category of vest with our support. It is now a popular outlet for Australian fashion brands.


2 .Challenge


For most brands, WFF used to buy sportswear in bulk from middlemen, but this model led to high costs, poor communication and low logistics efficiency, and the layers of links in the middle often made them miss the best time to receive the goods, all of which unnecessarily increased the cost and time. In addition, they only sell bras and leggings, which is a single category. As a result, the development ability of sportswear is low, so the sales volume cannot be improved and higher sales volume cannot be achieved.


3. Solutions


As a sportswear company in urgent need of change, WFF has changed its thinking. It needs to find a reliable and professional one-stop supplier who can provide customized services, so that they can customize products with higher quality at lower cost and reduce the delivery time of products. It needs efficient communication and understanding ability and supply ability to continue to provide them with sustainable female sportswear. So they turned to Hucai to offer them the best custom service for women's sportswear. Hucai evaluated WFF's current situation and developed an overall supply strategy tailored to its needs. In addition to putting forward optimization suggestions based on the existing product categories, it also includes the development of more vests with sales significance.


Hucai did these three steps:

1) First of all, we have learned what WFF is doing and why. We find that WFF only sells tight bras and pants. The purpose is to provide women who love fitness with the most comfortable sports clothes and bring people hope and freedom, so as to keep the spirit that fitness lovers believe that health and sports are one. So our designer team talked to them and did some research on sportswear trends to bring their ideas into the final product. For WFF, we have created 12 body-hugging bras and pants that are stylish but also have their own brand concept, as well as developing a tank top to expand sales.


2) After determining the details of the sample, we chose the most appropriate fabric, the most appropriate process and other details for each sample. Hucai's team ensured the reasonable price, quality control and coordination of WFF. We provided the customized sample of WFF within 8 days, and then shipped the sample to WFF within 7 days.


3) After we got the feedback of WFF's sample, they also sent us the order requirements of bulk goods. We set things in order right away. Finally, our team ensured that the custom sportswear was properly certified, cleared and organised to ship the product from China to Australia. After receiving the goods, WFF gave our product a 5 star rating. For them, working with Hucai was a more suitable way for them.

4. Results


In less than a year, WFF reduced its total cost by 35.65%, bringing them more value. Now WFF does not have to worry about the supply of brand demand and custom products. Instead, they can focus more on marketing and how to develop more new products. With Hucai's help, WFF achieved the following goals: develop more new products, source products from reliable suppliers, reduce overall costs, and experience efficient communication. WFF also decided to continue working with Hucai in the future.


If you also have ideas for your sportswear brand to improve, please contact us now! We will make a solution to your problem!


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